Presentation by Geoff Livingston.
Livingston asserts:
I just wonder if most companies will ever get it, that organizational social media really is about peering with their customers, partners and employees, rather than broadcasting a cleverly disguised ad or white paper in the form “user generated content” or a “blog post.”
Generationv
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Yeah, many companies fail to understand this new paradigm. Those that “get it” are those that embrace it and, are the only ones reaping the benefits… The others offer nothing but lip-service.