• misc

    Posted on May 14th, 2012

    Written by Jose (Jossi) Fresco Benaim

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    Inbound Marketing Process

    Inbound Marketing Process

    An infographic that helps inbound marketers understand the entire inbound process from start to finish — from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel

  • misc

    Posted on April 12th, 2012

    Written by Jose (Jossi) Fresco Benaim

    Tags

    The most difficult and the simplest

    “The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.” ― [...]

  • misc

    Posted on February 27th, 2012

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Stop Stealing Dreams

    Stop Stealing Dreams

    The economy has changed, probably forever.

    School hasn’t.

    School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it’s not a goal we need to achieve any longer.

  • misc

    Posted on January 5th, 2012

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Pain is part of work

    Pain is part of work

    Seth Godin starts the year we a fascinating insight, pain is part of work, and it leads to two mistakes: When confronting with pain at work we think we have two choices: The notion that you can trade your way out of pain; or embracing your current pain and avoiding newer, unknown pains … But the one that pays is the third one…

  • media

    Posted on November 22nd, 2011

    Written by Jose (Jossi) Fresco Benaim

    Tags

    , ,

    We need better questions

    We need better questions

    “As a Director of Marketing, what’s the #1 thing you need to figure out about the web?”

    This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the responses to that question are very revealing. But was it the right question to ask in the first place?

  • misc

    Posted on November 18th, 2011

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Experiment vs. Permanent

    Experiment vs. Permanent

    Experiments are good — only if reversible. If our experimentation becomes permanent, that’s not an experiment, but a decision. Problem is we sometimes forget to make that distinction. And we end up either being afraid to experiment because we think it will become permanent, or we end up making decisions which are permanent, when we [...]

  • misc

    Posted on November 10th, 2011

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Crisis, problem-solving, and spare cycles

    Crisis, problem-solving, and spare cycles

    When facing a crisis we tend to respond to our anxieties in a manner that often result in actions which tend to undermine our real interests, as these actions are not always the most effective way to gain the upper hand in the long run.

  • misc

    Posted on October 6th, 2011

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Thank you, Steve

    Thank you, Steve
  • misc

    Posted on May 18th, 2011

    Written by Jose (Jossi) Fresco Benaim

    Tags

    What Did I Really Have?

    What Did I Really Have?

    In 1982, when the war broke out on the northern border of Israel, I knew it wouldn’t be long before the reserves were called in: me included.

    As a citizen of Israel — which I was at the time — I was a reservist soldier. I had my uniform, my boots, and my weapon in the closet.

  • php

    Posted on May 16th, 2011

    Written by Jose (Jossi) Fresco Benaim

    Tags

    IPInfodb server down? Solution for timeout

    IPInfodb server down? Solution for timeout

    Today the ipinfodb server went down, creating disruption in all these applications that use the service for identifying a user’s location via their IP address. The script provided by ipinfodb, does not have a timeout option, resulting in the function hanging for 30 seconds or more (depending on your PHP time out settings.) The solution:

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