Blogging on your own? Passe.

Best is to blog with others, write, read, recommend. Be part of it at

I will be doing just that from now on at

You can also find me at, a boutique consulting firm for innovative solutions in media & technology.


Experiments are good — only if reversible.

If our experimentation becomes permanent, that’s not an experiment, but a decision.

The problem is we sometimes forget to make that distinction.

And we end up either being afraid to experiment because we think it will become permanent, or we end up making decisions which are permanent, when we think we are experimenting.


A new way to engage in conversations.


When facing a crisis we tend to respond to our anxieties in a manner that often result in actions which tend to undermine our real interests, as these actions are not always the most effective way to gain the upper hand in the long run. Continue reading

Jossi Fresco Benaim
Dave Ginsberg from the Elegant Workflow blog and Podcast series, interviews Brevity’s SVP of Operations, Jossi Fresco Benaim.

David: Welcome to another Elegant Workflow Podcast, a member of the Tech Podcast network. This week we are talking with Jossi Fresco Benaim, Senior Vice President of Operations for Brevity. Jossi, welcome to the Podcast. Please tell us a little bit about your career and how you ended up at Brevity. Continue reading

An infographic that helps inbound marketers understand the entire inbound process from start to finish — from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel.

Source: IMPACT

“The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.”
― Leo Tolstoy


The economy has changed, probably forever.

School hasn’t.

School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it’s not a goal we need to achieve any longer.

In this 30,000 word manifesto, Seth Godin imagines a different set of goals and start a discussion about how we can reach them. One thing is certain: if we keep doing what we’ve been doing, we’re going to keep getting what we’ve been getting.

Our kids are too important to sacrifice to the status quo.

You can get your copy for free

Here are four versions of the manifesto.
The On Screen version
Use this one to read it on a computer or similar device. Feel free to email to the teachers, parents and administrators in your life.
The Printable edition
This is the same document, but formatted for your laser printer or the local copy shop. You are welcome to make copies, but please don’t charge for it or edit it.
Here’s the Kindle edition
You’ll need to download it and then plug in your Kindle via a USB cable. Drag the file to the Documents folder on your Kindle and boom, you’re done.
The ePub edition
This should work with other types of ebook readers, but I haven’t tested it. Your mileage may vary, and if it doesn’t work, the PDF should.
The manifesto in HTML on the web
Useful for cutting and pasting, I guess. The PDFs are easier to read.
How I built the manifesto, plus back up links
If any of the links above don’t work, you’ll find back up PDF downloads here, as well as a long-ish essay about how I built them.


Pain is part of work. And it leads to two mistakes.

Seth Godin starts the year we a fascinating insight: Pain is part of work, and it leads to two mistakes…

When confronting with pain at work we think we have two choices:

  • The notion that we can trade our way out of pain.
  • Embracing our current pain, thus avoiding newer, unknown pains.

but the one that pays is the third one.


“As a Director of Marketing, what’s the #1 thing you need to figure out about the web?”

This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the participants’ responses to that question were very revealing.

Most of the answers were of tactical nature, such as “use web analytics”, “get your site in Google”, “have a great UI and excellent SEO & SEM”, “leverage the unique capabilities of the channel” (i.e. “the-web-as-a-channel”), and so on.

But was it the right question to ask in the first place?

Framing a question correctly is 80% of the solution and sometimes even more

When we frame the question about “hot to figure out the web”, we are implying that “the web” is another thing that marketers need to “figure out” as if this “web” is a one-dimensional “thing” that lends itself to be “figured out”.

But the reality is that “the web” has changed the game in such profound manner that only these companies that embrace the disruption and the massive societal change it represents, will succeed. In fact, “the web” demands that an entire organization re-invents itself, not only its marketing.

Maybe what is needed is a finer distinction, and much, much better questions:

What is “the web”, in your opinion? Your website? A channel for communication about our company’s products or services? A channel for talking to your customers or a channel for talking with your customers? A platform for engaging with your customers in rich conversations? A platform for engaging your customers in the definition and fine-tunning of your products or services? A place to do market research or the place where a market is being defined?

Who controls the message in “the web”. You or your customers?

What is scarce in “the web” and what is abundant?

This may be obvious, but often disregarded: It is only by asking the right questions that we will get useful answers.

Consider also this: when we ask questions, how conscious are we of the possibility that we are applying confirmation bias?

From Wikipedia:

In studies of hypothesis-testing, people reject tests that are guaranteed to give a positive answer, in favor of more informative tests. However, many experiments have found that people tend to test in a one-sided way, by searching for evidence consistent with their currently held hypothesis. Rather than searching through all the relevant evidence, they frame questions in such a way that a “yes” answer supports their hypothesis and stop as soon as they find supporting information.[…] Even a small change in the wording of a question can affect how someone searches through the available information, and hence, the conclusion they come to.