• media

    Posted on May 7th, 2011

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Experience Revolution

    Experience Revolution

    “Whether you choose to dive in or not, know that there’s someone who cares, more than anything, about empowering your vision.” “I’ve written this book fully intending to change your mind about the way we create. And to start a revolution in the context of your work.” Tessa Zeng I first met Tessa in 2004, [...]

  • art

    Posted on December 5th, 2010

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Native American flutes from my collection

    Native American flutes from my collection

    Here are some of the flutes on my collection of Native American flutes. Originally when living in Argentina, I used to play the Adean quenas and monseños, and upon moving to the United States I found the wonderful voice of these Native American flutes. The flute at right was crafted by Chief Arthur Two-Crows, and [...]

  • misc

    Posted on November 2nd, 2010

    Written by Jose (Jossi) Fresco Benaim

    Tags

    , ,

    Choice and Culture

    Choice and Culture

    As choice plays such an important role online — what we choose to click, read, download, watch, add to a shopping cart, follow, and so on — I was fascinated by the wonderfully insightful work of Sheena Iyenkar in her book “The Art of Choosing”.

  • media, misc

    Posted on October 16th, 2010

    Written by Jose (Jossi) Fresco Benaim

    Tags

    , ,

    On the intersection of culture and technology

    On the intersection of culture and technology

    New book by Kevin Kelly, on the intersection of culture and technology. A must read.

  • php

    Posted on April 7th, 2010

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Mobile Content Switch Plugin for Joomla

    Mobile Content Switch Plugin for Joomla

    The Mobile Content Switch Plugin is a free Joomla Plugin that will enable you to hide or show content depending if the user is visiting your site from an iPad, iPhone, iPod Touch, or not. Great to display an embedded Flash video  for non-Apple mobile devices, and a QuickTime movie for Apple mobile devices, or other [...]

  • misc

    Posted on January 29th, 2010

    Written by Jose (Jossi) Fresco Benaim

    Tags

    , , , ,

    Missing the obvious

    Missing the obvious

    How do we assess data? What are we biased to see? How many times we miss the obvious? From Jack Uldrich’ blog: “Consider the case of Abraham Wald. During World War Two, he and a team of researchers were charged with protecting Allied bombers from German guns. As part of their work the researchers diligently [...]

  • media

    Posted on January 21st, 2010

    Written by Jose (Jossi) Fresco Benaim

    Tags

    Are you ready to engage

    Are you ready to engage

    An excellent Survey from Alterian “offers insight into the methods and investments that marketers are currently exploring and implementing to engage with their customers”, namely a study related to the application of social media to marketing.

  • media

    Posted on December 31st, 2009

    Written by Jose (Jossi) Fresco Benaim

    Tags

    What Matters Now

    What Matters Now

    Now, more than ever, we need to shake things up. From Seth Godin’s Blog.

  • media

    Posted on November 19th, 2009

    Written by Jose (Jossi) Fresco Benaim

    Tags

    , , , ,

    “You Can’t Manage What You Don’t Measure”

    “You Can’t Manage What You Don’t Measure”

    Word of Mouth Marketing (WOMMA) Guidebook The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives. The guidebook can be downloaded from the WOMMA site.

  • misc

    Posted on November 19th, 2009

    Written by Jose (Jossi) Fresco Benaim

    Tags

    , , ,

    New book: “Harnessing the Groundswell”

    New book: “Harnessing the Groundswell”

    Harnessing the Groundswel: Drive Your Business With Empowered Employees and Customers Forresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Groundswell” — Not really a sequel to “Groundswell“, it focuses on individuals empowered by technology and how businesses can tap into that force for a better business performance.

  • Older Posts Yeah! There are more posts, check them out.

    Newer Posts Yeah! There are more posts, check them out.