“Whether you choose to dive in or not, know that there’s someone who cares, more than anything, about empowering your vision.” “I’ve written this book fully intending to change your mind about the way we create. And to start a revolution in the context of your work.” Tessa Zeng I first met Tessa in 2004, [...]
Here are some of the flutes on my collection of Native American flutes. Originally when living in Argentina, I used to play the Adean quenas and monseños, and upon moving to the United States I found the wonderful voice of these Native American flutes. The flute at right was crafted by Chief Arthur Two-Crows, and [...]
As choice plays such an important role online — what we choose to click, read, download, watch, add to a shopping cart, follow, and so on — I was fascinated by the wonderfully insightful work of Sheena Iyenkar in her book “The Art of Choosing”.
New book by Kevin Kelly, on the intersection of culture and technology. A must read.
The Mobile Content Switch Plugin is a free Joomla Plugin that will enable you to hide or show content depending if the user is visiting your site from an iPad, iPhone, iPod Touch, or not. Great to display an embedded Flash video for non-Apple mobile devices, and a QuickTime movie for Apple mobile devices, or other [...]
How do we assess data? What are we biased to see? How many times we miss the obvious? From Jack Uldrich’ blog: “Consider the case of Abraham Wald. During World War Two, he and a team of researchers were charged with protecting Allied bombers from German guns. As part of their work the researchers diligently [...]
An excellent Survey from Alterian “offers insight into the methods and investments that marketers are currently exploring and implementing to engage with their customers”, namely a study related to the application of social media to marketing.
Word of Mouth Marketing (WOMMA) Guidebook The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives. The guidebook can be downloaded from the WOMMA site.
Harnessing the Groundswel: Drive Your Business With Empowered Employees and Customers Forresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Groundswell” — Not really a sequel to “Groundswell“, it focuses on individuals empowered by technology and how businesses can tap into that force for a better business performance.
