“As a Director of Marketing, what’s the #1 thing you need to figure out about the web?”
This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the responses to that question are very revealing. But was it the right question to ask in the first place?
“Whether you choose to dive in or not, know that there’s someone who cares, more than anything, about empowering your vision.” “I’ve written this book fully intending to change your mind about the way we create. And to start a revolution in the context of your work.” Tessa Zeng I first met Tessa in 2004, [...]
New book by Kevin Kelly, on the intersection of culture and technology. A must read.
An excellent Survey from Alterian “offers insight into the methods and investments that marketers are currently exploring and implementing to engage with their customers”, namely a study related to the application of social media to marketing.
Word of Mouth Marketing (WOMMA) Guidebook The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives. The guidebook can be downloaded from the WOMMA site.
Deconstructing authority in social context of a wired world Clay Shirky continues to provide insightful comments about the changes permeating our society in the context of the fundamental changes brought forward by social media. Algorithmic authority is the decision to regard as authoritative an unmanaged process of extracting value from diverse, untrustworthy sources, without any [...]
Social media isn’t a fad. It’s a fundamental shift in the way we communicate. Erik Qualman’s new book “Socialnomics” from Wiley Publishing will be in stores and available online August 26. By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
Barb Dybwad provides a very useful list of 26 locations from which content released under the Creative Commons and free licenses (such as GDFL) can be downloaded to enhance blog posts, social media sites, and the like. Read more @ Mashable
The survey of 5,000 U.S. social media users found that Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations – Twitter, MySpace and LinkedIn being the other three – and that they also saw the most value in the hugely popular service.
