An infographic that helps inbound marketers understand the entire inbound process from start to finish — from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel
“The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.” ― [...]
The economy has changed, probably forever.
School hasn’t.
School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it’s not a goal we need to achieve any longer.
Seth Godin starts the year we a fascinating insight, pain is part of work, and it leads to two mistakes: When confronting with pain at work we think we have two choices: The notion that you can trade your way out of pain; or embracing your current pain and avoiding newer, unknown pains … But the one that pays is the third one…
Experiments are good — only if reversible. If our experimentation becomes permanent, that’s not an experiment, but a decision. Problem is we sometimes forget to make that distinction. And we end up either being afraid to experiment because we think it will become permanent, or we end up making decisions which are permanent, when we [...]
When facing a crisis we tend to respond to our anxieties in a manner that often result in actions which tend to undermine our real interests, as these actions are not always the most effective way to gain the upper hand in the long run.
In 1982, when the war broke out on the northern border of Israel, I knew it wouldn’t be long before the reserves were called in: me included.
As a citizen of Israel — which I was at the time — I was a reservist soldier. I had my uniform, my boots, and my weapon in the closet.
As choice plays such an important role online — what we choose to click, read, download, watch, add to a shopping cart, follow, and so on — I was fascinated by the wonderfully insightful work of Sheena Iyenkar in her book “The Art of Choosing”.
New book by Kevin Kelly, on the intersection of culture and technology. A must read.
