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<channel>
	<title>Jose (Jossi) Fresco Benaim</title>
	<atom:link href="http://blog.emandtee.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.emandtee.com</link>
	<description>Media and Technology blog</description>
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		<title>Inbound Marketing Process</title>
		<link>http://blog.emandtee.com/2012/05/inbound-marketing-process/</link>
		<comments>http://blog.emandtee.com/2012/05/inbound-marketing-process/#comments</comments>
		<pubDate>Tue, 15 May 2012 03:41:54 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://blog.emandtee.com/?p=583</guid>
		<description><![CDATA[An infographic that helps inbound marketers understand the entire inbound process from start to finish -- from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel

]]></description>
			<content:encoded><![CDATA[<p>An infographic that helps inbound marketers understand the entire inbound process from start to finish &#8212; from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel.</p>
<p>Source: <a href="http://blog.hubspot.com/blog/tabid/6307/bid/31271/Inbound-Marketing-From-Start-to-Finish-INFOGRAPHIC.aspx/">IMPACT</a></p>
<div style="width: 600px; background-color: #ffffff; padding: 10px 20px 20px; font: 14px/21px HelveticaNeue-Light,Helvetica Neue Light,Helvetica Neue,Helvetica,Arial,sans-serif;">
<p><a href="http://blog.hubspot.com/blog/tabid/6307/bid/31271/Inbound-Marketing-From-Start-to-Finish-INFOGRAPHIC.aspx/"><img src="http://blog.hubspot.com/Portals/249/images/impactbnd-inbound-marketing-process-FINAL-resized-600.jpg" alt="The Inbound Marketing Process Infographic" width="500" /></a></p>
<div style="width: 100%; text-align: center; margin-top: 5px;">From: <a style="text-decoration: none; color: #565656;" href="http://www.impactbnd.com/">IMPACT Branding &amp; Design</a></div>
</div>
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		<title>The most difficult and the simplest</title>
		<link>http://blog.emandtee.com/2012/04/the-most-difficult-and-the-simplest/</link>
		<comments>http://blog.emandtee.com/2012/04/the-most-difficult-and-the-simplest/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 03:56:47 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://blog.emandtee.com/?p=577</guid>
		<description><![CDATA[“The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.” ― [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>“The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.”<br />
― Leo Tolstoy</p></blockquote>
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		<title>Stop Stealing Dreams</title>
		<link>http://blog.emandtee.com/2012/02/stop-stealing-dreams/</link>
		<comments>http://blog.emandtee.com/2012/02/stop-stealing-dreams/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 18:48:16 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://blog.emandtee.com/?p=570</guid>
		<description><![CDATA[The economy has changed, probably forever.

School hasn't.

School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it's not a goal we need to achieve any longer.]]></description>
			<content:encoded><![CDATA[<p>The economy has changed, probably forever.</p>
<p>School hasn&#8217;t.</p>
<p>School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it&#8217;s not a goal we need to achieve any longer.</p>
<p>In this 30,000 word manifesto, Seth Godin imagines a different set of goals and start a discussion about how we can reach them. One thing is certain: if we keep doing what we&#8217;ve been doing, we&#8217;re going to keep getting what we&#8217;ve been getting.</p>
<p>Our kids are too important to sacrifice to the status quo.</p>
<p><a href="http://www.squidoo.com/stop-stealing-dreams">http://www.squidoo.com/stop-stealing-dreams</a></p>
<div id="module157146575">
<div>
<div>
<h2>You can get your copy for free</h2>
<div>Here are four versions of the manifesto.</div>
<dl>
<dt> <a href="http://www.sethgodin.com/sg/docs/StopStealingDreamsSCREEN.pdf" target="_blank">The On Screen version</a> </dt>
<dd>Use this one to read it on a computer or similar device. Feel free  to email to the teachers, parents and administrators in your life.</dd>
<dt> <a href="http://www.sethgodin.com/sg/docs/StopStealingDreamsPRINT.pdf" target="_blank">The Printable edition</a> </dt>
<dd>This is the same document, but formatted for your laser printer or  the local copy shop. You are welcome to make copies, but please don&#8217;t  charge for it or edit it.</dd>
<dt> <a href="http://www.sethgodin.com/sg/docs/StopStealingDreams-SethGodin.mobi" target="_blank">Here&#8217;s the Kindle edition</a> </dt>
<dd>You&#8217;ll need to download it and then plug in your Kindle via a USB  cable. Drag the file to the Documents folder on your Kindle and boom,  you&#8217;re done.</dd>
<dt> <a href="http://www.sethgodin.com/sg/docs/StopStealingDreamsEBOOK.epub" target="_blank">The ePub edition</a> </dt>
<dd>This should work with other types of ebook readers, but I haven&#8217;t  tested it. Your mileage may vary, and if it doesn&#8217;t work, the PDF  should.</dd>
<dt> <a href="http://sethgodin.typepad.com/stop_stealing_dreams/2012/02/stop-stealing-dreams-the-entire-manifesto-on-the-web.html" target="_blank">The manifesto in HTML on the web</a> </dt>
<dd>Useful for cutting and pasting, I guess. The PDFs are easier to read.</dd>
<dt> <a href="http://www.thedominoproject.com/2012/02/launching-a-new-idea-in-a-post-paper-world.html" target="_blank">How I built the manifesto, plus back up links</a> </dt>
<dd>If any of the links above don&#8217;t work, you&#8217;ll find back up PDF  downloads here, as well as a long-ish essay about how I built them.</dd>
</dl>
</div>
</div>
</div>
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		<title>Pain is part of work</title>
		<link>http://blog.emandtee.com/2012/01/pain-is-part-of-work/</link>
		<comments>http://blog.emandtee.com/2012/01/pain-is-part-of-work/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 00:31:26 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://blog.emandtee.com/?p=553</guid>
		<description><![CDATA[Seth Godin starts the year we a fascinating insight, pain is part of work, and it leads to two mistakes: When confronting with pain at work we think we have two choices: The notion that you can trade your way out of pain; or embracing your current pain and avoiding newer, unknown pains ... But the one that pays is the third one...
]]></description>
			<content:encoded><![CDATA[<h2>Pain is part of work. And it leads to two mistakes.</h2>
<p>Seth Godin starts the year we a fascinating insight: Pain is part of work, and it leads to two mistakes&#8230;</p>
<p>When confronting with pain at work we think we have two choices:</p>
<ul>
<li> The notion that we can trade our way out of pain.</li>
<li> Embracing our current pain, thus avoiding newer, unknown pains.</li>
</ul>
<p>&#8230; <a href="http://sethgodin.typepad.com/seths_blog/2012/01/trading-in-your-pain.html">but the one that pays is the third one</a>.</p>
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		<title>We need better questions</title>
		<link>http://blog.emandtee.com/2011/11/we-need-better-questions/</link>
		<comments>http://blog.emandtee.com/2011/11/we-need-better-questions/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:29:35 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[questions]]></category>

		<guid isPermaLink="false">http://emandtee.com/blog/?p=291</guid>
		<description><![CDATA["As a Director of Marketing, what's the #1 thing you need to figure out about the web?"

This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the responses to that question are very revealing. But was it the right question to ask in the first place?]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;As a Director of Marketing, what&#8217;s the #1 thing you need to figure out about the web?&#8221;</p></blockquote>
<p>This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the participants&#8217; responses to that question were very revealing.</p>
<p>Most of the answers were of tactical nature, such as &#8220;use web analytics&#8221;, &#8220;get your site in Google&#8221;, &#8220;have a great UI and excellent SEO &amp; SEM&#8221;, &#8220;leverage the unique capabilities of the channel&#8221; (i.e. &#8220;the-web-as-a-channel&#8221;), and so on.</p>
<p>But was it the right question to ask in the first place?</p>
<h3>Framing a question correctly is 80% of the solution and sometimes even more</h3>
<p>When we frame the question about &#8220;hot to figure out the web&#8221;, we are implying that &#8220;the web&#8221; is another thing that marketers need to &#8220;figure out&#8221; as if this &#8220;web&#8221; is a one-dimensional &#8220;thing&#8221; that lends itself to be &#8220;figured out&#8221;.</p>
<p>But the reality is that &#8220;the web&#8221; has changed the game in such profound manner that only these companies that embrace the disruption and the massive societal change it represents, will succeed. In fact, &#8220;the web&#8221; demands that an entire organization re-invents itself, not only its marketing.</p>
<p>Maybe what is needed is a finer distinction, and much, much better questions:</p>
<p>What is &#8220;the web&#8221;, in your opinion? Your website? A channel for communication about our company&#8217;s products or services? A channel for talking to your customers or a channel for talking <em><strong>with</strong></em> your customers? A platform for engaging with your customers in rich conversations? A platform for engaging your customers in the definition and fine-tunning of your products or services? A place to do market research or the place where a market is being defined?</p>
<p>Who controls the message in &#8220;the web&#8221;. You or your customers?</p>
<p>What is scarce in &#8220;the web&#8221; and what is abundant?</p>
<p>This may be obvious, but often disregarded: It is only by asking the right questions that we will get useful answers.</p>
<p>Consider also this: when we ask questions, how conscious are we of the possibility that we are applying confirmation bias?</p>
<p>From <a href="http://en.wikipedia.org/w/index.php?title=Confirmation_bias&amp;oldid=334657559">Wikipedia</a>:</p>
<blockquote><p>In studies of hypothesis-testing, people reject tests that are guaranteed to give a positive answer, in favor of more informative tests. However, many experiments have found that people tend to test in a one-sided way, by searching for evidence consistent with their currently held hypothesis. Rather than searching through all the relevant evidence, they frame questions in such a way that a &#8220;yes&#8221; answer supports their hypothesis and stop as soon as they find supporting information.[…] Even a small change in the wording of a question can affect how someone searches through the available information, and hence, the conclusion they come to.</p></blockquote>
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		<title>Experiment vs. Permanent</title>
		<link>http://blog.emandtee.com/2011/11/experiment-vs-permanent/</link>
		<comments>http://blog.emandtee.com/2011/11/experiment-vs-permanent/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 22:31:56 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[musings]]></category>

		<guid isPermaLink="false">http://emandtee.com/blog/?p=342</guid>
		<description><![CDATA[Experiments are good — only if reversible. If our experimentation becomes permanent, that&#8217;s not an experiment, but a decision. Problem is we sometimes forget to make that distinction. And we end up either being afraid to experiment because we think it will become permanent, or we end up making decisions which are permanent, when we [...]]]></description>
			<content:encoded><![CDATA[<p>Experiments are good — only if reversible.</p>
<p>If our experimentation becomes permanent, that&#8217;s not an experiment, but a decision.</p>
<p>Problem is we sometimes forget to make that distinction.</p>
<p>And we end up either being afraid to experiment because we think it will become permanent, or we end up making decisions which are permanent, when we think we are experimenting.</p>
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		<title>Crisis, problem-solving, and spare cycles</title>
		<link>http://blog.emandtee.com/2011/11/crisis-problem-solving-and-spare-cycles/</link>
		<comments>http://blog.emandtee.com/2011/11/crisis-problem-solving-and-spare-cycles/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 03:45:46 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[musings]]></category>

		<guid isPermaLink="false">http://emandtee.com/blog/?p=399</guid>
		<description><![CDATA[When facing a crisis we tend to respond to our anxieties in a manner that often result in actions which tend to undermine our real interests, as these actions are not always the most effective way to gain the upper hand in the long run. Crisis management expert Jonathan Bernstein, says that even though some [...]]]></description>
			<content:encoded><![CDATA[<p>When facing a crisis we tend to respond to our anxieties in a manner that often result in actions which tend to undermine our real interests, as these actions are not always the most effective way to gain the upper hand in the long run.<span id="more-399"></span></p>
<p>Crisis management expert <a href="http://www.bernsteincrisismanagement.com/docs/respond_to_crises_before_they_arise.html">Jonathan Bernstein</a>, says that even though some organizations are prepared to respond to the operational components of a crisis, and as there are audiences potentially affected by any crisis, each of these audiences will need to know the facts as soon as possible. Otherwise, these audiences will start to needlessly worry or react inappropriately in the absence of these facts.  But is that enough?</p>
<p>There is <a href="http://www.google.com/search?q=crisis%20management">abundant material</a> on the subject, and <a href="http://en.wikipedia.org/wiki/Crisis_management#Models_and_theories_associated_with_crisis_management">many theories and models</a> associated with crisis management, and obviously, crises need to be addressed and in may instances addressed quite immediately. But at the same time, we ought to leave some spare cycles to look beyond the crisis and tap the collective intelligence and creativity of people to find <a href="http://sethgodin.typepad.com/seths_blog/2008/11/the-economy-the.html">innovative ways to forge ahead</a>, rather than allowing these crises to hold us back by forcing our focus on &#8220;solving the problem&#8221;. </p>
<p>We have too many &#8220;problem solvers&#8221;, because our culture loves heroes. But how many of us are willing to exchange the mindset of problem solving for a mindset of innovation?</p>
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		<title>Thank you, Steve</title>
		<link>http://blog.emandtee.com/2011/10/thank-you-steve/</link>
		<comments>http://blog.emandtee.com/2011/10/thank-you-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 21:43:57 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://blog.emandtee.com/?p=524</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.emandtee.com/wp-content/uploads/2011/10/s_j21_000000011.jpg" rel="lightbox[524]"><img class="alignnone size-full wp-image-530" title="s_j21_00000001" src="http://blog.emandtee.com/wp-content/uploads/2011/10/s_j21_000000011.jpg" alt="" width="499" height="276" /></a></p>
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		<title>What Did I Really Have?</title>
		<link>http://blog.emandtee.com/2011/05/what-did-i-really-have/</link>
		<comments>http://blog.emandtee.com/2011/05/what-did-i-really-have/#comments</comments>
		<pubDate>Thu, 19 May 2011 00:50:57 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[musings]]></category>

		<guid isPermaLink="false">http://blog.emandtee.com/?p=515</guid>
		<description><![CDATA[In 1982, when the war broke out on the northern border of Israel, I knew it wouldn't be long before the reserves were called in: me included.

As a citizen of Israel — which I was at the time — I was a reservist soldier. I had my uniform, my boots, and my weapon in the closet.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wopg.org/en/blog/1009-what-did-i-really-have"><em>First published at the Words of Peace Global blog, Dec 31, 2010.</em></a></p>
<p>In 1982, when the war broke out on the northern border of Israel, I knew it wouldn&#8217;t be long before the reserves were called in: me included.</p>
<p>As a citizen of Israel — which I was at the time — I was a reservist soldier. I had my uniform, my boots, and my weapon in the closet.</p>
<p>So, there I was, a young man pursuing a path of inner peace — who loved life and loved people — suddenly confronted with a crude reality: you need to go to war and fight for your country. And so I did.</p>
<p>I served in a special unit of M60 Patton tanks in Division 252 of the Israel Defense Forces (IDF). We were trained to fight in mountainous terrain: quite difficult for a 50-ton vehicle. My buddies in my armored platoon were puzzled when they saw me coming to join them. &#8216;What are you doing here?&#8217; they said. &#8216;Didn&#8217;t you join some strange group of people that meditate and speak about peace all day long?&#8217; They thought I had lost my marbles, and were not reassured to see me there. After all, would you go to war with a person that had devoted himself to fostering peace and believed in the sanctity of life? Would you trust that person to protect your own life when push came to shove? I understood where they were coming from.</p>
<p>So, after three days of preparation, we were on our way to the border to spend what ended up being fifteen long days in the frontline.</p>
<p>These days are a blurred memory of little sleep, endless drives on moonless nights, huge precipices right and left, the unavoidable confusion over the radio during combat, the clanging noise of the 105-mm cartridges falling inside the tank turret after firing, and terrifying moments of absolute fear: fear of the kind that I could never have imagined experiencing. But what I remember vividly is that most of what I knew about myself or what I thought about myself — my concepts, my ideas, my beliefs — all left me within the first minutes of the first shelling we took. All gone, as fast as rats abandoning a sinking ship. And that included my beliefs and concepts about peace.</p>
<p>All gone, but one thing did not. It was not big, not impressive: no booming voice from the sky or sense of spiritual enlightenment. None of that. Just a tiny, itty-bitty thing that did not leave me. It was a small understanding — nothing too impressive. But it was there and I could feel it. It was a seed of understanding about my life. Not what I thought about myself. Not what others thought of me. But it was real, and it was in me, and I could feel it.</p>
<p>I then recognized that this seed of understanding had been planted a few years back, after I had been introduced to <a href="http://www.wopg.org">Maharaji&#8217;s message</a>. I had learned the techniques of <a href="http://www.wopg.org/en/exploring-the-keys-intro">Knowledge</a>, and I had watered that seed for a while. It hadn&#8217;t grown a lot, but nonetheless it had grown enough, if just barely, for me to actually see it.</p>
<p>Did that seed of understanding protect me from bullets and shells? Of course not. Did it remove my fear, so that I valiantly stood on the tank turret, wind on my face, defying death? Of course not. So what did I really have, then? I had Knowledge. A simple experience. A cornerstone. Something that would never abandon me. Doesn&#8217;t sound like much? It was for me. And apparently for my buddies in the platoon as well.</p>
<p>After the cease-fire, when we cleaned our tanks, had a long-awaited shower and then some hot grub back at the base, many of them came over to shake my hand — they wanted to thank me. I was very surprised when they did.</p>
<p>In particular I remember Koren, a burly mountain of a man with a shaved head, John Lennon-style glasses, and a handlebar mustache. He thanked me for my courage and strength throughout the ordeal, for my calmness, and for lifting his spirits. I was amazed: I thought I was as afraid and confused as they were. But that little seed of understanding must&#8217;ve been much more than I thought.</p>
<p>Even when everything seemed to be lost, that understanding — as small as it was — was still there. It shined on its own. It was real.</p>
<p><em>Illustration by Sara Shaffer.</em></p>
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		<title>IPInfodb server down? Solution for timeout</title>
		<link>http://blog.emandtee.com/2011/05/ipinfodb-server-down-solution-for-timeout/</link>
		<comments>http://blog.emandtee.com/2011/05/ipinfodb-server-down-solution-for-timeout/#comments</comments>
		<pubDate>Mon, 16 May 2011 17:52:50 +0000</pubDate>
		<dc:creator>Jose (Jossi) Fresco Benaim</dc:creator>
				<category><![CDATA[php]]></category>

		<guid isPermaLink="false">http://blog.emandtee.com/?p=509</guid>
		<description><![CDATA[Today the ipinfodb server went down, creating disruption in all these applications that use the service for identifying a user&#8217;s location via their IP address. The script provided by ipinfodb, does not have a timeout option, resulting in the function hanging for 30 seconds or more (depending on your PHP time out settings.) The solution: [...]]]></description>
			<content:encoded><![CDATA[<p>Today the ipinfodb server went down, creating disruption in all these applications that use the service for identifying a user&#8217;s location via their IP address.</p>
<p>The script provided by ipinfodb, does not have a timeout option, resulting in the function hanging for 30 seconds or more (depending on your PHP time out settings.)</p>
<p>The solution:<span id="more-509"></span></p>
<p>Add a context to the file_get_content function on the Geolocation class:<br />
<code><br />
$context = stream_context_create(array(<br />
				'http' => array(<br />
					'timeout' => 3      // Timeout in seconds<br />
				)<br />
			));<br />
</code></p>
<p>&#8230; and then call file_get_contents with that context:<br />
<code>$xml = @file_get_contents('http://' . $this->service . '/' . $this->version . '/' . 'ip_query_country.php?key=' . $this->apiKey . '&#038;ip=' . $ip, 0, $context);</code></p>
<p>This will force a timeout of 3 seconds if IPinfodb servers are down.</p>
]]></content:encoded>
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