Jossi @Medium


Now, more than ever, we need to shake things up. From Seth Godin’s Blog. Continue reading

Word of Mouth Marketing (WOMMA) Guidebook

The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives.

The guidebook can be downloaded from the WOMMA site. Continue reading

Harnessing the Groundswel: Drive Your Business With Empowered Employees and Customers

Forresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Groundswell” — Not really a sequel to “Groundswell“, it focuses on individuals empowered by technology and how businesses can tap into that force for a better business performance. Continue reading


Deconstructing authority in social context of a wired world

Clay Shirky continues to provide insightful comments about the changes permeating our society in the context of the fundamental changes brought forward by social media.

Algorithmic authority is the decision to regard as authoritative an unmanaged process of extracting value from diverse, untrustworthy sources, without any human standing beside the result saying “Trust this because you trust me.” This model of authority differs from personal or institutional authority, and has, I think, three critical characteristics. Continue reading

Thank you, Life, for you gave me so much.

You gave me two stars for eyes and when I open them

I can perfectly distinguish black from white

And up above in the skies the constellations

And in the crowds the man I love.

Continue reading


Alain de Botton examines our ideas of success and failure — and questions the assumptions underlying these two judgments. Is success always earned? Is failure? He makes an eloquent, witty case to move beyond snobbery to find true pleasure in our work. Continue reading

Social media isn’t a fad. It’s a fundamental shift in the way we communicate.

Erik Qualman’s new book “Socialnomics” from Wiley Publishing will be in stores and available online August 26.

  • By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
  • Continue reading

Barb Dybwad provides a very useful list of 26 locations from which content released under the Creative Commons and free licenses (such as GDFL) can be downloaded to enhance blog posts, social media sites, and the like.

Read more @ Mashable

The survey of 5,000 U.S. social media users found that Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations – Twitter, MySpace and LinkedIn being the other three – and that they also saw the most value in the hugely popular service.

When users among respective SNS were asked in which network was the most valuable, 75% said Facebook, followed by MySpace (65%), LinkedIn (30%) and Twitter (12%). Flipping the question, only 29% of respondents said they could “probably do without” Facebook, compared to 43% for Twitter and 35% for MySpace; LinkedIn also scored 29% on this query.

Facebook has 78 million regular users, defined as those logging on at least once a month, according to the Anderson Analytics report, followed by MySpace (67 million), Twitter (17 million) and LinkedIn (11 million). MySpace has the youngest user group, with an average age of 29, while LinkedIn’s audience is the oldest, 36 on average, the survey found. The average age of Facebook users was 34; for Twitter, it was 33.

The Anderson Analytics report, found an estimated 110 million people in the U.S., or 36% of the total population, are regular users of social networking sites. Youth is still a major determinant of social networking usage, the report found, with 61% or 67 million regular users, defined as those logging on at least once a month, under age 35.

Social networking site usage has increased over the past six months, according to the report. Users of Facebook (59%), Twitter (59%), and LinkedIn (53%) were much more likely to say their social networking site usage was increasing compared to users of MySpace (40%).


“The book examines the powerful forces driving this social e-revolution, describes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. As the bookʼs subtitle states, Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world.” (*)

An animation depicting the excellent book by Mathew Fraser and Soumitra Dutta from INSEAD