“As a Director of Marketing, what’s the #1 thing you need to figure out about the web?”
This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the responses to that question are very revealing. But was it the right question to ask in the first place?
As choice plays such an important role online — what we choose to click, read, download, watch, add to a shopping cart, follow, and so on — I was fascinated by the wonderfully insightful work of Sheena Iyenkar in her book “The Art of Choosing”.
How do we assess data? What are we biased to see? How many times we miss the obvious? From Jack Uldrich’ blog: “Consider the case of Abraham Wald. During World War Two, he and a team of researchers were charged with protecting Allied bombers from German guns. As part of their work the researchers diligently [...]
