As choice plays such an important role online — what we choose to click, read, download, watch, add to a shopping cart, follow, and so on — I was fascinated by the wonderfully insightful work of Sheena Iyenkar in her book “The Art of Choosing”.
Social media isn’t a fad. It’s a fundamental shift in the way we communicate. Erik Qualman’s new book “Socialnomics” from Wiley Publishing will be in stores and available online August 26. By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
Geoff Livingston asserts: “I just wonder if most companies will ever get it, that organizational social media really is about peering with their customers, partners and employees, rather than broadcasting a cleverly disguised ad or white paper in the form “user generated content” or a “blog post.””
