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New book by Kevin Kelly, on the intersection of culture and technology. A must read.

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market-analysis

How do we assess data? What are we biased to see? How many times we miss the obvious?

From Jack Uldrich’ blog:

“Consider the case of Abraham Wald. During World War Two, he and a team of researchers were charged with protecting Allied bombers from German guns. As part of their work the researchers diligently recorded where on the body of the plane each returning bomber was struck by gunfire. The most common areas were the wings and the tails.

“In response, the researchers advised the military command to reinforce those bullet-struck areas. Everyone, that is, except Wald who suggested that those areas of the plane not struck by gunfire – largely the fuselage – be reinforced. His recommendation was initially met with incredulity by his peers and superiors.

“Eventually, Wald convinced them of the wisdom of his logic. The mistake his peers made was that they were only observing those planes which safely returned. What they were not seeing were those planes that didn’t return. Wald reasoned correctly that if a plane could safely return with bullet-ridden wings and tailfins then those areas didn’t need reinforcement and, counter-intuitively, the parts of the plane without bullet holes were the areas requiring additional armor.”

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Word of Mouth Marketing (WOMMA) Guidebook

The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives.

The guidebook can be downloaded from the WOMMA site. Continue reading

Harnessing the Groundswel: Drive Your Business With Empowered Employees and Customers

Forresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Groundswell” — Not really a sequel to “Groundswell“, it focuses on individuals empowered by technology and how businesses can tap into that force for a better business performance. Continue reading

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Deconstructing authority in social context of a wired world

Clay Shirky continues to provide insightful comments about the changes permeating our society in the context of the fundamental changes brought forward by social media.

Algorithmic authority is the decision to regard as authoritative an unmanaged process of extracting value from diverse, untrustworthy sources, without any human standing beside the result saying “Trust this because you trust me.” This model of authority differs from personal or institutional authority, and has, I think, three critical characteristics. Continue reading

From Seth Godin’s blog:

Some of Godin’s buzzwords that made it into books (or the other way around…):

And his new book “Tribes”

Mass marketing created an angry, selfish beast, a hungry one, one that demanded to be fed. So marketers fed it, they fed it with any ads they could find. And when they couldn’t find ads, they spammed us. All in the name of commerce, all because they’re doing their job.

Things have changed, far more dramatically than most people realize. Not just what marketers buy, but what the media does all day, and what marketers build, and what we get paid to do and what and where we pay attention…