Word of Mouth Marketing (WOMMA) Guidebook The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives. The guidebook can be downloaded from the WOMMA site.
Harnessing the Groundswel: Drive Your Business With Empowered Employees and Customers Forresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Groundswell” — Not really a sequel to “Groundswell“, it focuses on individuals empowered by technology and how businesses can tap into that force for a better business performance.
Social media isn’t a fad. It’s a fundamental shift in the way we communicate. Erik Qualman’s new book “Socialnomics” from Wiley Publishing will be in stores and available online August 26. By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
The way work gets done is by people working with people, “bouncing ideas” off each other, tapping into each other’s expertise, leveraging each other’s knowledge and insights, re-purposing each other’s output. Any collaboration solution should give a rich picture of the people behind the work. It should connect people and give them a full picture of each other. When people have the context of the who, what, when, where and why of the others they are working with, it builds the level of trust they have in each other and results in greater teamwork and higher quality work.
